Hi, I’m Joana

Product Designer

What I love about UX Design is that it's about designing experiences that make users feel seen, heard, and valued. It's about using technology to create a better world, one user at a time.

My background in architecture taught me to think holistically, create systems, and balance aesthetic with functionality.

2002-2009
Graduated in Architecture
Portugal

2009-2022
Registered Architect and Interior Designer
Portugal and Angola

2022
UX UI Design Course at Dublin Coding School
Ireland

2023-2025
Product Designer at Elisyan Wealth
Ireland

Projects

Elisyan Wealth

Simplifying wealth management for global citizens by designing a user-friendly platform that ensures seamless asset management across borders while prioritizing data privacy and security.

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Elisyan wealth app
Our love story logo

Our Love Story

Redesigned the landing page and purchase flow, resulting in a significant improvement in user engagement and conversions. The overall conversion rate increased from 0% to 2.8%, and sales increased by 1000% within a week.

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Aesthetic Templates Logo

Aesthetic Templates

Helping users easily discover and access well-designed Notion templates and widgets. To build anticipation and attract early adopters, I created a waitlist strategy, and I developed a targeted marketing campaign.

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EZ Invoice logo

EZinvoiceHUB

Freelancers with clients across the globe often face the challenge of managing invoices efficiently, struggling to keep everything organized in one place. To solve this, I designed a streamlined and user-friendly web app that empowers them to effortlessly create, send, and track invoices.

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dashboard on desktop
UX Smart

UX Smart

This project aims to build a community of UX Designers and share tools to help them advance in their careers. This ongoing initiative focuses on creating a platform for learning, connection, and professional growth.

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Blog

The Problem with Error Messages

As UX designers, our goal is to create the best possible user experience and prevent any frustration. However, all applications, especially complex ones, can have bugs or other issues and display error messages

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Joana Rosa
2025